Y Experiment

We validate and identify a minimum viable product that can be built in a few months, is disruptive, and is relatively easy to scale later.

The goal of this phase is to validate the opportunities created by emerging technologies and brainstorming on ways to leverage such technology advantage.

The earliest architectural decisions have profound impact on the startup's future. Aiming to avoid technology induced pit-falls, the technology of an early stage startup should be not only cheap but also easily replaceable.

Leveraging our experience in designing and building computer systems, along with modern development tools, libraries, and platforms, we hack out the diamond core in the fastest and most flexible manner possible.

Some say that you're launching just once, but we always start small, sometimes in a dark-launch. All this to give us room and freedom to adapt to the market without paying a premium for every new business model we're testing.

The goal of this phase is to find an early product/market fit. At this stage this means finding people who love the startup and its solution. To get this right, we iterate testing different business models and user preferences.

The main goal of the company with a proven business model is to replicate it with as many customers as possible. The advantage of hi-tech companies here is the ease of scaling up and enabling potential hockey-stick growth.

Throughout this phase we continuously realign the organization and technology of the startup to embrace new business cases and so maintaining a relatively slow vertical growth of the company.